All startups aspire to scale up. A brilliant business plan, a great product and a passionate team give them the confidence that they can reach new heights. But the financial stress of expensive office leases, long-term agreements and operational costs hold them back. Do you know how the very popular “Meesho” scaled efficiently? It is all possible because of affordable coworking space they used in their early days. The company could expand its operations across India by strategically using shared workspaces and leveraging its benefits. Founded in 2015, it now has operations in Delhi, Noida, Gurgaon, Hyderabad, Pune, and Mumbai.
Meesho’s approach offers a blueprint for success to anyone who is looking to grow but wants to ditch the burden of traditional office spaces. Here we will discuss how coworking offices can help your startup’s next big leap.
How Meesho Uses Affordable Coworking Spaces for Expansion
Meesho’s journey, especially the initial growth phase, highlights how it’s a good idea to introduce coworking spaces into a startup’s growth strategy. Here’s how the brand benefitted:
- Cost Efficiency: Setting up a traditional office often comes with high security deposits, utilities, and maintenance costs. In contrast, coworking spaces are amazing as they don’t tie you into long-term leases and you pay for only what you need. According to CBRE report, shared workspaces can reduce office costs by up to 25-30%. As a startup, this approach helped Meesho allocate its limited funds more effectively to core business areas.
- Flexibility and Scalability: Startups experience unpredictable growth. Thus, they need adaptable solutions. A growing business working from a coworking space in Noida, for example, can scale its operations up or down, unlike traditional leases. These workspaces have helped nearly 76% of startups scale successfully. Meesho made the most of this coworking feature by setting up operations in multiple cities to better meet the market demands.
- Access to Diverse Talent Pools: The Global Coworking Survey has shown that 82% of people working from a shared space could expand their professional networks. Meesho has been operating from various coworking spaces and that’s how it could easily tap into local talent across different regions. The company could get on board the right recruits, which also fostered a culture of inclusivity.
Success Stories Begin at Coworking Spaces
It’s not just one company but the startup ecosystem as a whole recognizes how coworking spaces could help them in their growth:
- Networking Opportunities: Since professionals from diverse industries share the same workspace, there are many chances for collaboration and idea exchange between them. This effortless networking further leads to partnerships and mentorships, which help new businesses.
- More Productivity and Innovation: The vibrant atmosphere of coworking spaces also deserves its share of credit. Then there’s also easy access to modern amenities. This creates an ideal environment that supports the members in being more productive and creative.
- Community Support: All businesses face challenges and all entrepreneurs feel low at some point. But with the right support, things ‘feel’ better. The community support of a coworking is enough to not let you feel alone. There are people around to cheer you up and hoot for you. Besides, you can always learn from the experts.
The Role of Let’s Connect Coworking in Startup Growth
Let’s Connect Noida stands strong as a solid example of how a coworking space can nurture startups. Our thoughtfully designed workspaces cater to modern businesses and are perfect for new and aspiring businesses.
• Want to scale? Go ahead. Add/remove seats in the same workspace and go on with your work. Want to test new waters? Try the virtual office solution and establish your presence in new regions. Spreading your horizons was never so easy.
• Bring your business to prime locations and have an impressive work address. Our offices offer quick access to public transport as well.
• Various amenities also come in the package. Get high-speed internet, a strong infrastructure, housekeeping & security and access to community-driven events.
With our coworking spaces in Noida, we always strive to offer you a healthy and interactive workspace with zero compromise on professionalism. Whether you’re a growing team like Meesho or a solopreneur looking for a collaborative environment, our model aligns perfectly with all.
Conclusion
It’s really inspiring how Meesho has been using coworking spaces so strategically. The brand’s success story is certainly a very interesting case study for any startup that is aiming for effective scaling. The company has incredibly used the flexibility of the shared workspaces in its favor! The cost savings and networking opportunities are the golden perks of coworking that you can also enjoy at Let’s Connect Noida. Our wonderful coworking spaces in Noida will help you stay ahead in a competitive landscape. Start your journey with us and be the brand everyone talks about.
